Tenth Anniversary

10 Questions for Patricia Maloney

Happy birthday, Daily Serving! This month marks our tenth year of bringing you some of the smartest art writing around. To celebrate this momentous anniversary, we’re looking at our history—and our future. Today we bring you an excerpt from an interview with Daily Serving’s second publisher, Patricia Maloney (now the Executive Director of Southern Exposure). After starting the Bay Area-based journal Art Practical in 2009, Patricia bought Daily Serving in 2013, creating a synergism between the two publications and their audiences.

Patricia Maloney at Southern Exposure in San Francisco.

Patricia Maloney at Southern Exposure in San Francisco.

Biggest challenge of owning one regional and one international arts site:

We tried to model the relationship between Daily Serving and Art Practical—which gave birth to DSAP­—by concentrating Art Practical’s coverage in the San Francisco Bay Area and feeding that to Daily Serving. But I overestimated how clearly or easily that relationship could be articulated by looking at the site. People knew that there was a partnership between the two publications, but its rationale wasn’t clearly legible. I was also inheriting a well-established publishing cycle, so it was harder to overlay a new concept over that—the hub I describe above—than I anticipated. I think the relationship is clearer now, with Daily Serving emphasizing the daily content and Art Practical focused on thematic content.

Best reward of owning two arts websites:

The subjectivity of art viewing, and what I always describe as the feeble ability of language to capture a visual encounter, opens up this beautiful space where a writer and reader can cohabitate. Criticism’s power is, to paraphrase James Elkin, its capacity to offer one idea within a multiplicity of ideas in a particular moment. We as readers must see the idea, we must see the moment, we must see the potential for other channels to exist and be explored. Criticism is not meant to be didactic or polarizing; it is meant to be generous and generative. That generosity makes for good reading; I was never starved for intellectual stimulation.

Read the full interview here.

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