Atlanta
Joel Holmberg: You’ll Never Know If You Don’t Ask Yourself at Atlanta Contemporary
Joel Holmberg’s newest installation, You’ll Never Know If You Don’t Ask Yourself, expands our understanding of what it means to watch, witness, and experience information through the infinite cyclical stream of live media coverage within the institutional parameters of the art gallery. Currently on view at the Atlanta Contemporary, Holmberg’s display is simple and striking, consisting of six videos that emanate short clips culled from CNN broadcasts, which are interrupted by the artist’s own brief filmic clusters.

Joel Holmberg. You’ll Never Know If You Don’t Ask Yourself, 2015; installation view. Courtesy of the Artist and the Atlanta Contemporary Art Center.
Holmberg’s television installation of collated newsbytes, ripped from the unstoppable stream of American televisual experience, reminds us just how even and formulaic the rhythms of media news items are. Short, awkward cuts of eyewitness accounts and interviews—ranging from the horrific (the aftermath of a local murder) to the mundane (a rescue mission for a sandwich)—turn the formulaic scripts of news stories into a disturbing meditation on the ways in which we as a technologically advanced society absorb information. Holmberg’s precise employment of sharp edits and cuts disrupts the durational flow of the projected content—testimony is cut off abruptly, leaving the viewer with a collections of words that reveal the surreal, violent, sensationalist nature of news programming.
By refusing to sustain the camera’s collected data, Holmberg forces us to recognize the underlying tempo of traditional media coverage as a current of constant information that never resolves, concludes, or coheres. The experience is both frustrating and fascinating; the eye and ear struggle to pin down the language and scenes while the experience covers over the gaps that viewers may seek to reify. Standing in front of Holmberg’s work is akin to watching a beautifully choreographed seizure in real time.



















