Buenos Aires
Interview with Gabriela Golder
A series of neon signs appears over the urban landscape of Benito Pérez Galdós Avenue in La Boca, a working-class neighborhood located in the south of Buenos Aires. The poetic messages address territory, identity, and change: “Volvernos invisibles” [To become invisible], “El terreno se vuelve a mover” [The ground is moving again], and “El silencio es imposible” [Silence is impossible]. Despite the anonymity that public art installations impose, Escrituras: un proyecto de contraseñalética urbana [Scripts: a project of urban counter-signage] was developed between 2014 and 2016 by Argentine artists Gabriela Golder and Mariela Yeregui with local residents. Escrituras establishes a renewed open-source cartography based on the community’s experience of the neighborhood. I spoke to Gabriela Golder about her creative experience working on a public art project, her approach with the community, and the implications of countersignaling a well-known urban landscape.

Gabriela Golder and Mariela Yeregui. Escrituras, 2014-2016; neon installation; variable dimensions. Photo: Alejandro Lipszyc
Tania Puente: How did you become interested in developing Escrituras?
Gabriela Golder: This project was selected from an open call for site-specific artistic projects that the city government organized. Part of the rules were to think of a neighborhood we’d like to intervene, and one of the given options was La Boca. We chose it because there’s a rising tension right now in this area, between the real estate development and the longstanding inhabitants of the neighborhood. Apart from economic issues, there’s also an identity struggle between its residents. Every group in the neighborhood tries to constantly reaffirm its own identity, instead of recognizing themselves as part of a wider community. In historical terms, La Boca is a neighborhood born from Italian immigration. Nowadays, there is a different kind of immigration, mostly from the bordering countries—a more marginalized population.
In looking at this overall picture, we thought La Boca would be a very interesting place to find interstices to get into and to start working with those who inhabit this place. A public space installation necessarily has to consider and be developed with others. If it is not done this way, it becomes an imposition.
TP: What was your approach towards this context?
GG: To begin with, we had to start understanding this particular urban tissue. One of our main questions was how to look at La Boca. This neighborhood carries a big cliché regarding its touristic activity while, at the same time, being considered one of Buenos Aires’ most dangerous neighborhoods. How could we escape those preconceived ideas? In order to understand it, we discovered we needed a new map—one that could be traced through a series of workshops.




















