Elsewhere
Art Basel Miami Beach: In Stereo
Let’s begin with the facts. This year’s 12th annual installment of Art Basel Miami Beach featured 257 exhibitors (excluding publications, institutions, or bookstores). This means 257 booths spanning the floor of the approximately 500,000 square foot bottom floor of the Miami Beach Convention Center. If you walk all eight north-to-south aisles (one way), you will canvas a little over two miles of carpeted ground. This does not include the shorter east-to-west aisles (of which there are six), or offsite partnering venues (of which there are three). Add to the mix the record attendance numbers (50,000 visitors) over a short period of time (four days) at the pricey cost of participation ($35,000 on average), and you have a bona fide contemporary art circus. At $42 a ticket, the show better be worth the cost of admission.
Needless to say, the costs associated with exhibiting in one such fair are astronomical. Beyond the cost of the booth itself (which runs $52 per square foot in the fair’s main section), a gallerist must consider packing, shipping, flights, meals, staff hotel accommodations, promotional expenses, possible furniture rental, client entertaining, and the omnipresent “unanticipated expense.” Need an extra light bulb in the booth? That’ll be $150 each. Lunch for the staff of four? $96 a day. Needless to say, the pressure to (at a minimum) break even on the expenses of participating in the headlining mega-fair oftentimes results in high-ticket inventory from high-ticket artists, leaving little room for the mid-career, emerging, or unknown set. So when a gallerist decides to feature the atypical – potentially, unsaleable – artists of his/her program, it can often be considered a bold, magnanimous statement. Moreover, to hold the attention of a collector is challenging enough when sensory overload is a fated plague, but to also attempt to capture their focus through an unorthodox sensory faculty requires certain panache. Enter: sound and video art; the conceptual, disenfranchised cousins of Basel’s long running triple feature, starring Koons, Murakami, and Warhol. This is not to say that presenting sound and video art at a venue like Art Basel Miami Beach is easily done, or even encouraged, by participating dealers. All signs typically point to “easily overlooked,” especially when competing with more commercially digestible works like the colossal Roy Lichtenstein in Gagosian’s booth, or the hustled parade of hip hop moguls weaving through the masses. However, a select few of these ambitious projects managed to cut through the white noise of the fair’s inner murmur, and conduct an alluring opus for the observant few.



























