Help Desk
Help Desk: Crowd Funding
Help Desk is an arts-advice column that demystifies practices for artists, writers, curators, collectors, patrons, and the general public. Submit your questions anonymously here. All submissions become the property of Daily Serving.
I have a lot of friends who are running crowd-funding campaigns. One is staging a performance in another state, another has a residency in Europe in 2015, the third is going on a “research trip” in preparation for a solo show, the fourth wants to self-publish a catalog of her work. Part of me wants to contribute because these people are my friends, but personally I would never think to ask other people to fund my art practice. Isn’t that why we all have day jobs? So on the one hand, I want to be supportive. On the other, it feels like chutzpah to ask me to pay for their projects, and I don’t like feeling pressured by my friends. Should I give to all or some of these campaigns, or should I pretend I never saw the emails? Should I run one myself the next time I need to travel or buy a new laptop?

John Baldessari. Money (With Space Between), 1991; lithograph and screen print on Arches.
Should, should, should. It’s my least-favorite word, and it doesn’t really apply to your situation. The answer to this dilemma (I’m not counting your facetious final question) depends on your altruism and the size of your wallet. It sounds like you’re already leaning toward no, and that’s a perfectly acceptable reply. Of course, if you’re concerned that these ambitious pals of yours will snub you in the future, you could always give the minimum—it’s usually under ten dollars—and for the price of a drink you’ll have kept the peace.
Some crowd-funded projects carry more weight than others. Personally, I tend to give money to organizations (an art space, a ’zine shop’s forced relocation, a free program to make e-books) rather than individuals, because there’s more potential to do good. If I’m going to be part of a capital-raising crew, I want the benefits to extend to more than just one person. That said, I have supported some projects by my friends because they were truly in danger of not being able to take advantage of some great opportunities—but these have been in the minority.
I reached out to some other artists that I know—ones who actively participate in their communities in a variety of ways—and asked them to weigh in on flock financing. Not only did they generally echo my sentiments, they also offer tips for deciding which projects to fund, and (inadvertently) provide some dos and don’ts on how to run an honorable crowd-funding campaign:




















