Continuing our Summer Reading series, today we bring you an article on residencies offered by tech companies. Authored by Ceci Moss and originally published on Rhizome on January 20, 2015, the article asks, “If tech is the Bay Area’s main industry and export, with its emphasis on making, creating, and, above all, innovative design, then how can (or should) that translate into the art infrastructure here, and elsewhere?”

Image from Art+Tech: Virtual Reality, November 2014. Photo: CODAME.

Over the past year, San Francisco and the Bay Area have come to be defined in the national sphere by the thinkpiece. In the constant stream of articles about gentrification, the Ellis Act evictions, artist displacement, and arts nonprofits closing left and right in response to the city’s rising population and booming tech industry, it might be surprising to note that a number of tech companies are investing increasingly in artist residency programs. In fact, two of the biggest tech companies in the region—Facebook and Autodesk—maintain active residency programs. For companies without the infrastructure for such endeavors, local art and technology nonprofit CODAME offers to pair tech companies with artists for individual projects through their “Adopt An Artist” program. While there is a lot of conversation (and concern) in the Bay Area regarding the tech industry’s lack of support and philanthropy for the arts, the questions seem skewed towards trying to figure out how to cater to tech wealth, rather than thinking through art’s role in the tech industry itself. This text surveys corporate residency programs in the Bay Area which exemplify how artists engage with this industry, and begins to sketch out possible implications—or potential—for the art infrastructure and its relationship with tech creativity.

Autodesk’s Pier 9 Artist-in-Residence program is housed in the corporation’s immense facility in Pier 9 along the waterfront in downtown San Francisco. Artists apply for four-month residencies at the space, which provides access to their workshop, a stipend, and the ability to work directly with the company’s engineers on their projects. The program maintains a diverse pool of applicants who range from fashion designers to chefs, architects, and technologists as well as fine artists, who have access to Autodesk’s high-end equipment, materials, and software, plus training and skillshare programs. Although it is not an explicit part of the program, the focus on “makers” over “fine artists” benefits Autodesk as well. The company launched Autodesk 123D in 2009 as free 3D modeling software designed for the general consumer, and they acquired the DIY info sharing website Instructables in 2011. The AIR program began at Instructables before their purchase by Autodesk, who developed it into a much larger initiative. All AIR residents are required to post their projects to the website, so there is a direct tie into the site’s content. Envisioning how people create with their tools, or their competitor’s tools, in a variety of scenarios is clearly a valuable asset to the company, especially as the mainstream culture moves into a maker culture.

Read the full article here.