However, I am at this point honestly and respectfully curious as to how the connection of the two images (the tattoo and the suspended text) is being made apparent to the passing public. Specifically, how are people viewing the suspended text on the house made aware of the tattoo’s existence and relevance to the project?

I am also still at a bit of a loss to how the project will improve the neighborhood. From a purely aesthetic stance, it’s still not that great-looking. There’s nothing terribly special about the positive shape, and the composition within lacks any kind of real punch. There’s not even any color variation on the object.

Is the strength of the image derived from the concept, then? If that’s the case then this is still not that successful, since I can’t see a concept as well as I can see a physically extant object, in this case a fairly uninteresting, physically extant object.

But if the concept is the point, then why spend money on an image when you can spend money on actual rebuilding? I’m just not seeing any strength about this particular object. It’s not something special to look at, and I maintain that it still rings schmaltzy.

I think in regard to a tattoo “permanence” is exactly what I would think of… it terms of “domesticity” the font treatment along with the suburban home definitely could refer to domesticity. I don’t think either of these terms are inappropriate.

“Without good visual design, the concept doesn’t have a leg to stand on.”

I think that plenty of people would disagree with this statement over the terms ‘permanence’ and ‘domesticity’ as they refer to Ms. Grants artwork.

I’m not sure how many folks would think getting the word “love” tatooed on one’s arm is at all an incredible expression of anything, really. Plenty of people get similar graphics tatooed on their arms everyday and most times it doesn’t mean a thing. It just seems to go along with the trite, DIY-ish schmaltz that permeates the conventionally “artsy” or “indie” aesthetic in young America today.

Also, it’s not the most visually appealing thing one could do either, which for me renders its usefullness or strength quite questionable. Who among the people passing the house will immediately read “domesticity” or “permanence” when they see the large, black letters suspended over this house? I’d imagine more people would say, to use the vernacular, “that’s stupid/gay/weird, holmes…”

The concept is nice, but it seems ill-served by the actual visual. Without good visual design, the concept doesn’t have a leg to stand on.