Arthouse of Austin TX presents Corner Store by Okay Mountain in the IMPULSE section of this year’s PULSE Miami Contemporary Art Fair. Commissioned by Arthouse specifically for PULSE, the installation is elaborately researched and accurately realized. Corner Store envelops the visitor within the environment of a gas station or convenience store typical to Texas and the Southern United States. All elements of Corner Store‘s retail environment are realized by Okay Mountain, including wall murals, posters, video (surveillance camera), lighting, musical and ambient soundtrack. Multi-media sculptural elements define the space and include the counter, coolers and products for sale like cans of ‘Shit with Beans’ and the ‘Sans L’Enfant Morning After Peanut’. All of the items and their prices are listed in a products flyer available to each visitor. The contents of the store can be purchased from appropriately attired clerks behind the counter.
Okay Mountain humorously critiques the consumerism that defines the art fair, while making typically inflated art prices accessible to all visitors with some products priced under $10. Brazenly referencing Claes Oldenburg’s The Store (1961), the concept of Corner Store is nonetheless relevant through its placement in the contemporary art fair environment and through the completeness with which it executes the convenience store prototype. Corner Store‘s immersive quality is thoroughly engaging and creates an uncanny familiarity for the American visitor.
PULSE Contemporary Art Fair is dedicated solely to contemporary art, with its IMPULSE section dedicated to solo artist presentations. PULSE takes place annually in both Miami and New York. This year’s PULSE Miami is located at The Ice Palace through 6 December.