Mihara Yasuhiro


Japanese artist and fashion designer Mihara Yasuhiro challenges the boundaries of fashion and sports in both design and execution. Yasuhiro, who is also known as Miharayasuhiro, recently released a collector’s book in conjunction with PUMA that showcases four Japanese artists who have all been influenced by the PUMA Mihara footwear collection. PUMA by Mihara Yasuhiro began in 2000 with the launch of a sneaker collection, bringing together a wealth of culture and original design from Japanese influences. This new and promising partnership has resulted in a fresh and vibrant collection of sneakers. PUMA by Mihara Yasuhiro was one of the first PUMA designer collaborations and became an integral part in establishing PUMA’s sport and fashion revolution. In 1998, Yasuhiro opened his first store, SOSU (“prime number”) in Aoyama, Japan, followed by his second store in Fukuoka, Japan in 2000, and his third store in Osaka, Japan in 2002. After becoming successful in the footwear industry, Yasuhiro expanded his creativity in design apparel for men and women and made his worldwide debut with Pitti Uomo in Florence, Italy. He has also worked with Aprica, was featured in Sneaker Freaker Magazine. Yasuhiro graduated from Tama Art University in 1997.